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More targeted support is needed from government for consumers who face higher charging costs than those with off-street parking
Written By: Mark Constable
First Published: (Last Updated: )

To boost the uptake of EVs among households without driveways, more targeted support is needed from government for consumers who face higher charging costs than those with off-street parking
As part of our ongoing activity to build insight into consumer preferences under the EV transition, Trojan Energy and its partner WA Communications commissioned Deltapoll to conduct a survey of 1,000 drivers who do not currently drive an EV and do not have access to off-street parking. The survey was conducted in late June 2024 to understand attitudes towards charging and the wider market.
The first release in the series highlighted the strong preference for home charging among on-street parkers. In this second release, we show how the government can support consumers who would be willing to pay more for home charging solutions, but currently feel locked out of the market:
1. Over two-thirds (68%) of drivers perceive the cost of installing an EV charge point as a significant barrier to purchasing an EV
2. Only 20% of drivers were in the correct ballpark about the cost of installing home-connected EV charging on-street
3. Almost half (46%) are willing to pay an upfront cost for a home charging solution to avoid relying on more expensive public charging
4. Over two thirds (68%) would like to see government support by way of an upfront grant or VAT relief to help bring down the cost of installing an EV charge point and enable a smoother transition
5. One third (34%) believe that if the installation of their home charging was subsidised, they would be more likely to consider purchasing an EV in the next 18 months.
While it seems obvious that consumers would like more financial support to access home charging solutions, the figures demonstrate the untapped potential of the driveway-less market. For these households, a new approach from government towards incentives that enable them to access home charging will help to level the playing field and accelerate the EV transition.